Tools

The tools we built for ourselves, left open for you.

None of these started as products. They started as things our team needed and could not find, or could find and did not want to pay for. They work, we use them daily, and there is no reason to keep them behind a door.

4

Tools

$0

All of Them

FREE

Web App

AI Meta Elements Optimizer

Paste a URL and see your title tag and meta description measured against what Google and other engines will actually display in pixels and characters, then get a stronger draft written from your real page content. Ask for revisions until it fits and sounds like you.

See how it works

FREE

Chrome Extension

Web App

Webpage Notes

Leave notes directly on a webpage and share them with whoever needs to see them. Feedback rounds, client revisions, QA passes, and the endless back and forth that usually happens in a spreadsheet with a screenshot column. Use the extension while you browse, or the web app when you would rather work in one window.

Go Straight to It

Add to Chrome

Open the App

See how it works

FREE

Chrome Extension

SEO Page Auditor

Run the technical checks that matter on whatever page you are looking at, without leaving it. Headings, metadata, links, images, schema, and the structural problems that quietly hold a page back. Built for the moment you are already on a page and wondering what is wrong with it.

Go Straight to It

Add to Chrome

See how it works

FREE

Web App

Google Review Responder

Draft a reply to a review that sounds natural with full context of the review and your brand. Paste the review, tell it your tone and anything it should know, and get something you can edit and post. Useful for the hard ones, and for the forty four-star reviews nobody has replied to in weeks.

Go Straight to It

Open the App

See how it works

Why give them away

Because we were going to build them anyway.

Every one of these came out of a real problem on real client work. Once a thing exists and works, charging strangers for it is a whole business we are not trying to run. We would rather it be useful, and if it makes someone’s Tuesday shorter, good.

If it also means you hear about us, we will take that. But nothing here is a trial, and nothing turns into a bill.

No account

Open it and use it. We are not building a list out of a signup wall.

No trial that expires

Free means free. There is no version of this where the good part costs money later.

AI writes drafts, not final copy

Where these use AI, they get you to a strong starting point. A person should still read it before it ships.

We use them too

These are not demos. They are in our workflow every week, which is why they keep getting better.

Everything here is free today

We may put something behind a price eventually, if we build something big enough to deserve it. If that happens, the tools on this page stay where they are. We are not in the habit of taking things back.

Tell us what to build

Tools help. They are not a strategy.

These will make a page better. Making a business easier to find takes more than a page at a time. If you would rather hand that part off, that is what we do.